TrueServe
by Deloitte Digital
Premier AI Orchestration Platform

Every customer conversation, intelligently orchestrated.

TrueServe connects phone, web, and messaging to rich AI experiences — so enterprises build, deploy, and scale AI agents that work the way their business actually works.
1,000+
Agents worldwide
Any cloud
AWS · GCP · Azure · On-prem
50+
Languages, real-time
Explore
What is TrueServe

Deloitte's AI orchestration platform for sales and service

TrueServe is how leading enterprises turn every channel — phone, web, chat, email — into an intelligent, AI-powered experience that customers love and operators can trust.

The platform sits between your contact center, your digital surfaces, and the AI models that power the next generation of customer experience. It handles the hard parts — voice infrastructure, multimodal rendering, translation, agent assistance, and workflow orchestration — so your team can focus on the experience.

Built for business. Non-technical teams configure agents, workflows, and guardrails in a visual studio. Engineering extends it where needed. Carrier, Five9, Genesys, Amazon Connect, Salesforce — TrueServe meets your stack where it lives.

Capabilities

Eight things TrueServe does
exceptionally well

Each capability is production-ready on day one, and each works better when combined with the others.

Multimodal

A phone call and a screen, working together.

Multimodal means combining a voice call with a live web app — so while your AI agent is talking to a customer, a rich UI appears on their phone or browser to show information, collect data visually, or guide a decision.

In practice
A caller asks about a policy. The AI explains it — and a document viewer appears on their phone highlighting the relevant section. They tap "accept," the call continues. No transfers, no "let me send you a link."
Real-Time Translation

A live interpreter on every call, in any language.

TrueServe translates voice in real time — on a live phone call — so your human reps can support customers in any language, naturally. No third-party interpreter on the line. No scheduling delays. Just a conversation that flows.

In practice
A rep in Dallas takes a call from a Spanish-speaking customer. The rep hears English; the customer hears Spanish. Both speak naturally. The transcript is captured in both languages for compliance.
Agent Empowerment

An AI copilot beside every human rep.

TrueServe gives human agents a live copilot that listens to conversations, suggests answers, pulls up the right knowledge, and handles after-call work — so every rep performs like your best rep, on every call.

In practice
A customer asks a complex product question. The copilot surfaces the answer from your knowledge base, drafts the follow-up email, and flags a compliance phrase the rep should use — all before the rep finishes typing their first note.
Workflows

AI agents, woven into your business.

Workflows orchestrate AI agents into any business process — classifying incoming cases, translating and analyzing email, scoring and routing leads, summarizing long documents, and much more. Configure them visually. Extend them with code where it matters.

In practice
Every inbound email runs through a workflow that detects language, translates if needed, classifies intent, extracts key fields, drafts a response, and routes to the right team — in under two seconds, 24/7.
Low-Code Studio

Build agents by pointing
and clicking.

AI Manager gives your business teams a visual studio to create, configure, test, and publish agents — no engineering ticket required. Draft, A/B test, roll back, and govern every version from one place.

In practice
A service operations lead drafts a new agent persona, points it at the right knowledge sources and tools, weights 20% of traffic to the new version, watches the metrics live, and promotes to 100% by lunch — all in the browser.
Warm Handoff

An AI concierge who
finds the right human.

When an AI agent reaches the edge of what it should handle — or the customer just wants a person — TrueServe hands the call off warmly. The right human picks up with the full conversation, the customer context, and a ready-to-act summary.

In practice
A caller mentions a policy cancellation. The AI instantly routes to a licensed retention specialist — not the general queue — with the account, the reason, the sentiment, and a suggested next step already on the rep's screen.
Multi-Paradigm Agents

Many kinds of AI,
working in concert.

Not every problem needs the same kind of AI. TrueServe runs conversational agents, reasoning agents, tool-using agents, and specialist agents side-by-side — orchestrating them so the customer sees one seamless experience while the best model handles each part.

In practice
A single call routes through a fast conversational agent for small talk, a reasoning agent to validate eligibility against rules, a tool-using agent to fetch account data, and a specialist agent to draft the final document — all simultaneously, invisibly.
Enterprise Resilience

Built for always-on
customer experience.

TrueServe is engineered for the workloads enterprises actually run. Active-active across regions, graceful degradation when a model or channel is unhealthy, automatic failover, and observability deep enough to answer "what happened on this call" in seconds.

In practice
A primary model provider has an outage. TrueServe reroutes to a secondary model, flags the incident, and keeps every call flowing — customers never notice. The ops team sees the switch in the dashboard and the SLA stays green.
Channels

Connects to every channel
your customers already use

TrueServe is channel-neutral. It plugs into the phone systems, web surfaces, and messaging platforms you've already invested in.

Genesys 9 Five9 Amazon Connect Webex
TrueServe
AI Orchestration Layer
Web & Mobile Email Salesforce SMS & Chat

One platform. Every touchpoint.

Most enterprises have made serious investments in their contact center and digital stack. TrueServe is designed to extend what you already own, not replace it.

  • Phone — Drop in as an AI agent, a copilot for human reps, or both. Native integrations with Genesys, Five9, Amazon Connect, Webex, and standards-based SIP.
  • Web & mobile — Embed AI experiences directly in your customer portal, support center, or mobile app. Multimodal by default.
  • Messaging — SMS, email, in-app chat, and social — all orchestrated through the same agents and workflows.
  • CRM & systems of record — Bidirectional integration with Salesforce and the other systems your business runs on.
Workflows in Action

Any business process,
AI-powered

Workflows let business teams orchestrate AI agents into the processes that matter most. Here are a few of the most common.

Configure, don't code.

Workflows are built in a visual studio — by business users, with engineering support where it counts. Every workflow can combine AI models, enterprise data, human approval steps, and integrations with your existing systems.

Service
Case Classification & Routing
Every incoming case is read, categorized, and routed to the right team — with priority, sentiment, and suggested response attached. Queue time drops. First-response quality goes up.
Communications
Email Translation & Analysis
Inbound email in any language is translated, summarized, and analyzed for intent — then drafted as a reply in the customer's language. Human reviews and approves before it sends.
Sales
Lead Scoring & Routing
New leads are enriched, scored against your ideal customer profile, and routed to the right seller with context attached — so follow-up is immediate and targeted, not generic.
Knowledge
Document Summarization
Long contracts, policies, and reports get summarized to the key points your team actually needs — with citations so reviewers can always trace back to the source.
Quality
Conversation Analysis
Every call, chat, and email is analyzed for sentiment, compliance, coaching moments, and emerging trends — so leaders see what's changing in the customer base in real time.
Back Office
Claims & Forms Processing
Incoming claims, applications, and forms are read, validated, and routed — with missing information flagged back to the customer automatically. Hours become minutes.
Deploy Anywhere

Any cloud. Any size.
Your infrastructure, your rules.

TrueServe runs where your business runs. Deployed on your cloud, inside your security perimeter, scaled to whatever your enterprise needs.

AWS
Native on Amazon Connect, Bedrock, and AgentCore
Google Cloud
GKE-native with Gemini and Vertex AI integration
Microsoft Azure
Azure OpenAI and native AKS deployment
On-Premises
Air-gapped deployments for regulated industries
Your data
Never leaves your perimeter. Your cloud, your keys, your models.
Any scale
From a single business unit to global enterprises with millions of conversations per day.
Your pace
Start with one use case. Expand channel-by-channel. No re-platforming required.
Let's talk

Ready to see what TrueServe can do for your business?

Book a working session with the Deloitte Digital team. We'll walk through your current channels, show you live deployments in your industry, and outline a path to your first use case in weeks — not quarters.